As the New York Times reports, Kohlberg Kravis Roberts has started posting on Twitter. As of May 1st, which is also the 38th anniversary of KKR’s founding, the private equity giant began posting on the social media channel.
Not only will the move to start posting on Twitter open up another channel of communication, but it will also add more transparency.
“For the past several years, we’ve tried to be more transparent about our business and engage more with our investors and key stakeholders for K.K.R. and the companies in which we invest,” Ken Mehlman, a partner and the global head of public affairs at K.K.R., said in a statement. “We hope that Twitter provides another outlet for this conversation. We’ll use it to share news about our firm and perspectives on key issues impacting investing around the world.”
So far tweets have highlighted some of the volunteer work that KKR employees have done in their community, including 40 employees who helped to beautify Bryant Hill Community Garden in the South Bronx for Earth Day.
Other tweets included information on KKR’s partnership with the Environmental Defense Fund as part of their Green Portfolio, as well as information about the 2014 Ceres Conference and an app that the KKR Global Macro and Asset Allocation Team has put out around KKR Insights that provides access to reports and commentary from Henry McVey, KKR’s Head of Global Macro and Asset Allocation, focused on major trends impacting the economic and investing landscape.