Ken Mehlman recently launched Project Right Side which, according to Amanda Terkel’s piece in the Huffington Post, “is aimed at convincing more conservatives to support marriage equality.”

According to Terkel, in his discussion about the issue, Mehlman explains how marriage equality really is as much an issue of individual freedom as it is one of civil rights.

As part of a study that Project Right Side commissioned of voters in the election in the last year, there is growing GOP support for marriage equality.

Terkel also brings up the fact that Mehlman has been a strong supporter of LGBT rights ever since he announced that he was gay in August of 2010.

“He has fundraised for marriage equality initiatives and has publicly spoken out in favor of such measures,” she wrote.